Photography Interpretive Gallery at San Francisco Museum of Modern Art

Interpretive Gallery at SFMOMA offers visitors the opportunity to discover, learn, create, and reflect. The multi-purpose space, designed by Second Story, merges digital and physical in creative yet accessible ways, resulting in a visitor experience that feels both familiar and unfamiliar, comfortable and surprising.

Three interactive installations within the gallery teach visitors to cast a critical eye on how we shape photographs and how photographs shape our perceptions of the world.





In The View from Here, guests explore the impact of photography on California’s history—and its mythology. Turning a pair of dials, an analog nod to the mechanics of the camera, they navigate through a series of narratives providing context around and insight into seminal works from the museum’s collection

- Copy By Second Story


SEGD Global Design Awards, Merit Award, Exhibition, June 2017

Communication Arts Design, Winner, Environmental Graphics, June 2017

Communicator Awards, Award of Distinction, Marketing: Special Interest, May 2017

One Show, Merit, Design: Indoor Spaces, May 2017

Creative Norman Lau & Jinu Yang & Jordan Tull & Nora Bauman || Technology Donny Richardson Chris Carlson & Jeremy Rotsztain & Don Davies & Matt Arnold & Adam Paikowsky ||  Production Martha Almy  ||  AV Vanessa Patchet